Shape you can adjust.
Moldable hold lets you arrange the fringe and separate sections with your fingers.
Straight hair → more texture
The textured look. Without the perm.
Flat hair needs shape, separation and a little hold. Build a fuller, more textured style with Hair Clay and the right drying technique.
Choose your clay1 Argilla · €20,95 EUR
Is this your routine?
For straight or slightly wavy hair that falls flat. Want to define curls you already have? Explore our Curl System instead.
Your styling essential
BlackMask Argilla per Capelli 2.0
Strong, moldable hold with a matte finish. Choose one clay, the three-clay offer, or the Spray, Clay & Powder routine below.
The displayed price is the total for your selected option. “Buy 2 Get 1 FREE” contains three clays; add it once. No code is needed for the listed pack price.
The method behind the look
Build the shape first. Help it hold with clay.
A heavy layer of product cannot do the work of a haircut and drying technique. Lift the roots, create movement, then use a small amount of clay to keep the shape defined.
A matte finish.
Create definition without making a wet-look finish the focus of your style.
A clear choice.
One clay to start, a three-clay pack to stock up, or the three-product styling routine.
Your mirror-side guide
Lift. Separate. Shape.
Lift as you dry.
Start with clean hair. Use your fingers to lift at the roots as you dry, rather than letting the top settle flat.
Work in a little clay.
Warm a small amount between your palms. Distribute lightly through the hair, building only where you need more control.
Separate and shape.
Pinch or scrunch small sections with your fingers. Work with your haircut and natural movement; avoid brushing the texture back out.
Good questions. Clear answers.
Before you make it yours.
Will this turn naturally straight hair curly?
It will not change your hair type or replace a perm. Clay helps hold the texture you create through styling. Very straight hair may achieve lift and separation rather than curls.
What is in each option?
1 Clay contains one clay. Buy 2 Get 1 FREE contains three clays. Spray & Clay & Powder contains one of each product. The total updates when you choose.
Do I need a particular haircut?
Length and layering affect how much movement you can create. A very short or heavy, blunt cut may not produce the same shape as the inspiration image.
Is this a subscription?
No. Purchases from this page are one-time purchases. There is no recurring delivery selected.
What is the return policy?
BLACKMASK offers a 90-day guarantee. Read the linked return policy for eligibility and full terms. Shipping options and taxes are shown at checkout.
Give flat hair a different finish.
Choose your clay1 Argilla€20,95 EURChoose your option
