The look from the ad. The method behind it.

Straight hair. More texture.

Create lift, shape and a natural matte finish with BLACKMASK Hair Clay. Your hair type stays yours—the way you style it can change.

Matte finishMoldable holdTouchable texture

From €20,95 EUR

Get the textured look 90-day guarantee · terms apply →
BlackMask Argilla per Capelli 2.0

Styling results vary with hair type, cut, length and technique.

Purpose-built stylingChoose your finishSecure Shopify checkout

Lift. Shape. Hold.

A better style starts with your hands.

01

Lift.

Start with clean hair. Lift the roots with your fingers as you dry, instead of letting your hair settle flat.

02

Shape.

Work a small amount of clay between your palms. Distribute through your hair, then separate and scrunch sections to build texture.

03

Make it yours.

Shape with your fingers and add a little more only if needed. Your haircut, length and natural texture determine the finish.

BlackMask Argilla per Capelli 2.0

Meet your styling essential

BlackMask Argilla per Capelli 2.0

Aumenta istantaneamente volume e texture dei capelli con questa polvere leggera e invisibile. Perfetta per tutti i tipi di capelli!


Choose your option
€20,95 EUR

One-time purchase. Shipping and taxes calculated at checkout.

Shipping & delivery90-day guarantee · terms apply

Good questions. Clear answers.

Before you make it yours.

Will this turn straight hair curly?

No. Hair Clay is a styling product, not a perm. It helps create texture and hold a shape you build with styling. Curl-like definition depends on your hair type, length, haircut and technique.

Which option is the buy 2, get 1 free offer?

Choose the existing “Buy 2 Get 1 FREE” variant in the selector. One of that option is a three-clay pack—not three separate cart quantities. The displayed price is the total for the selected pack.

How much should I use?

Start with a small amount, warm it between your palms and distribute evenly. Add gradually if your style needs more hold. Using more than needed can weigh hair down.

Is this a subscription?

No. The purchase form on this page adds a one-time purchase. There is no subscription preselected.

What about shipping and returns?

Shipping options, taxes and delivery estimates are shown at checkout. BLACKMASK offers a 90-day guarantee; see the linked return policy for its terms.

Keep your hair. Change your styling routine.

Get the textured look
BlackMask Argilla per Capelli 2.0From €20,95 EURChoose your option ↗